eye-catching yet critical reporting
the leed has to get your attention
and try to keep it with a promise
that vaguely works as a premise
in a slightly flattering voice
that's just a bit unsettling
while reassuring readers
because they're so hip
they will know better
than the other crowd
in the vernacular
with just enough
intellectually
pretentious
buzz words
to spice
it up
sold
out
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